As online shopping becomes more popular, stores are trying to up their game to attract customers. The starting point for your attention is the window display. Here, you can give passers-by their first glimpse of the store, inviting them to take a look behind the scenes of the limited-edition products on display and explore the rest of the store's stock. It is not enough to display a few things. Displays require a meticulous sense of design to grab the attention of potential customers. For Shiseido, we not only aimed to high-lighten the featured products, but also promote aesthetics based on Japanese culture and tradition.